Meet Sabeena Ladha

Founder and CEO of DEUX, the good-for-you cookie dough company—Sabeena Ladha is revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste and health.

Raised in small-town Texas, Sabeena grew up snacking on junk foods more often than not. As she grew up, she wanted to have a better balance between better-for-you foods and the less healthy options - and from there, a dream business was realized. She took her favorite snack - cookie dough and formulated it with clean ingredients and vitamins. Ladha launched the enhanced cookie dough in October 2020 with best-selling flavors like Chocolate Chip with immune support, Brownie Batter with collagen support, and Birthday Cake with stress-relieving ingredients like ashwagandha.

DEUX expanded their portfolio over the last 2 years into two additional product lines—delicious sweet spreads called DRIP, and snackable Donut Holes. In a time when consumers are more mindful than ever about what they put in their bodies, DEUX provides an answer.

Prior to founding DEUX, Ladha gained extensive experience in the CPG and wellness space, working as a marketing + branding expert for major brands like PepsiCo, DiamondFoods, McKinsey & Company, M13, and more. Now, Sabeena is committed to making functional wellness foods more accessible and fun, one cookie dough jar at a time.