ema
Amanda Ducach
Founder + CEO
Meet Amanda Ducach
A few years ago, Amanda Ducach and her husband got a call from their best friend, Alicia, who was sitting in an ER next to her two-year-old child that had just received a new medical diagnosis. Their friend felt isolated and overwhelmed. Amanda knew that Alicia needed to be introduced to another mom nearby to talk to—someone who had walked a similar path and could show her the light at the end of the tunnel.
Ema (formerly SocialMama) was launched in early 2019 to connect like-minded mothers on a similar path for friendship. Since then, Ema has shifted into a wellness community that supports women through friendship & expert-led experiences throughout the journey of femalehood.
Amanda is a former sales executive and serial entrepreneur, with a background in the multicultural and technology industry. Amanda holds an MBA in leadership, and currently resides with her son and husband in Houston, Texas.
What we do
Ask Ema—your best friend in femalehood! It's like texting your BFF who became your OBGYN. Ema connects you to the friends you need and the wellness support you can trust.
Ask Ema—your best friend in femalehood! It's like texting your BFF who became your OBGYN. Ema connects you to the friends you need and the wellness support you can trust.
Ema is your empathetic AI guide from fertility to menopause. Her role is to offer you support and assistance with women's health to help reduce anxiety. Ema can do anything from helping you recognize signs of postpartum depression to providing a diabetes-friendly brownie recipe. She is not built to replace a medical professional.
Ema's platform also connects you with real women for friendship so you can chat and support each other. Our friendship circles are unique because they make friendship easier by breaking the ice, providing resources, hosting games and activities, and helping you create real connections.
Our wellness community is a safe and ethical place for women to feel happier and healthier. Ema supports women socially, psychologically, and physically through our friendship and wellness resources to make the journey of femalehood a little easier.
What people are saying
“Ema feels like a one-stop shop where I can meet like-minded friends and, more importantly, find the answers to all of my questions with less anxiety-provoking results compared to searching Google.”
— Alicia, mom in Minneapolis
“Ema is invaluable to women facing real problems because it is free to download and easy to use. It is now a necessity in the lives of all women today.”