Live Tinted
Deepica Mutyala
Founder + CEO
Meet Deepica Mutyala
Deepica is the founder & CEO of LIVE TINTED, a beauty brand focused on diversity and representation in the beauty industry. She’s been recognized by Forbes, The New York Times, VOGUE, O, The Oprah Magazine and was named one of Entrepreneur Magazine’s 100 Powerful Women of 2020 as well as as the “Shade Shifter” in Marie Claire’s annual list of 25 People Changing the Beauty Industry.
Since rising to the forefront of the beauty industry as a beauty influencer after her 2015 YouTube video “How to Cover Dark Under Eye Circles” (currently 10.9 million views) went viral, Deepica landed appearances on Today and Dr. Oz. Following this success, she created the multicultural digital community LIVE TINTED, bringing attention to those underrepresented in media. In the past year, Deepica has transformed LIVE TINTED into its own award-winning beauty brand, offering a growing range of multi-use products that are inclusive, clean, cruelty-free, and vegan.
Our mission
Live Tinted features underrepresented people in beauty, and their personal journeys with culture and identity, as well as dismantling colorism and reestablishing what beauty standards should look like.
Live Tinted is a digital community turned brand founded in 2018 by South Asian-American influencer Deepica Mutyala.
“The definition of Live Tinted is living in your truest form, embracing your skin tone, and loving that skin tone. This is something that I absolutely struggled with growing up, and now my skin is my favorite part about myself. Your skin tone is a representation of your culture, your identity, and where you come from” - Deepica Mutyala, Founder + CEO.
Live Tinted products are packed with powerful ingredients and are clean, cruelty-free, vegan, and aim at providing targeted solutions to people of color, who tend to be more susceptible to hyperpigmentation while simplifying their beauty routine.
What people are saying
"I've been wearing the Hueglow for about a month now, and I have received more compliments on my skin over the past month than the last several years combined! Please pass along my compliments to the Live Tinted team!"
— Curate Capital investor + happy Live Tinted customer
“Live Tinted and the HUESTICK fulfill the call for inclusion in the beauty industry.”